Update: I have just seen the commercial, and although I find it harmless and quite funny, it doesn’t have that feel of the commercials that I remember watching in past years. Since I haven’t watched a superbowl in a while, I had to do some research and found the Snickers ad that had two men kissing (accidentally, but they still kissed) I also had the same reaction. It was funny, but didn’t have that umph for me as well. I guess they figured Snickers had the money to back it up, or men are allowed to kiss, as long as they rip their chest hair out at the end.
More thoughts on the CBS/Mancrunch situation